Mahindra KUV300 sales dip consecutively since its launch

Only half of the two dozen vehicles which were launched in the last financial year, managed to get more than 3000 units per month sales figures this year. One of the biggest losers in this race is Mahindra KUV 300 which sales figures are continuously dipping since its launch. Though, Mahindra has seen steep fall in the sales figure of whole product line up in past few months except KUV 100 which managed to sustain the sales momentum. Earlier, Mahindra Quanto, NuvoSport and Verito were already performing very badly for Mahindra and now KUV 300 also joined the same gang.

Since its first launch last year, Mahindra KUV 300 was struggling to compete with its rivals Ford Ecosport, Hyundai Creta and Renault Duster and now the launch of Maruti Suzuki Brezza in the same segment is turning out to be the last nail in the coffin. Ford Ecosport, Hyundai Creta and Renault Duster are continuously getting very good sales figures and recently launched Maruti Suzuki Brezza has broken all the records with around six months waiting time and more than 50,000 bookings just in few weeks which further hit the Mahindra KUV 300 sales badly.

Mahindra Sales Chart (From January 2016 to June 2016)

Mahindra Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16
Mahindra TUV 300 3816 2635 2614 1928 1902 1722
Mahindra Bolero 6160 7446 6211 5785 4419 3699
Mahindra KUV 100 3413 4486 5157 5097 4446 3543
Mahindra Nuvo Sport - - 1298 553 371 221
Mahindra Quanto 1 123 1 0 0 0
Mahindra Rexton 3 3 32 1 1 19
Mahindra Scorpio 4013 4064 4015 4328 4264 3366
Mahindra Verito, Vibe 293 217 286 138 182 266
Mahindra XUV 500 2493 2790 3161 2821 2264 2288
Mahindra Xylo 500 511 602 457 500 564

Mahindra car should come up with new technology and design to boost the sales of Mahindra KUV 300 as it was the very ambitious project for Mahindra and it is struggling to compete with these advanced and smart SUVs which have got innovative design, high performing engine and loads of comfort and safety features.

Another big reason of getting it failed in the Indian market is lots of customer complaints for its AMT variant. Though, the problem is only with AMT variants but it has negatively impacted the image of the vehicle. Also, if we see the sales report of last six months, AMT cars have around 9 percent of market share. Since, its launch number of customers complained about the issue with the transmission system of the vehicle which affects the drivability. The problem includes the jerk while shifting the gears, slow gear changes, suppose engine is reviving at 4000 rpm before changing the gear but just after changing the gear, there is a sudden drop in the engine speed.

As the problem can only be fixed by upgrading the software of ECU, Mahindra dealers have called up all the Mahindra TUV 300 AMT customers to recall the vehicle for upgrading the software of ECU. As, it is just a software upgrade there is no need to change any parts, Mahindra has not officially issued a recall. This problem has not only affected the image of the vehicle but also impacted the brand image of Mahindra which was earlier known as a very trusted SUV maker.

Currently, Mahindra TUV 300 is available in nine variants with two engine options – a 1.5 Liter, 3 Cyliner 1493 cc mHawk 80 diesel engine which generates 84 bhp of maximum power at 3750 rpm and a more powerful 1.5 Liter, 1493 cc, mHawk 100 engine which generates 100 bhp of maximum power. These engines come integrated with five speed manual transmission gearbox or an AMT gearbox.

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