Evolution of Typography as an art form

Typography is the skilled planning of composition, size and layout of words and printing them in an artist way. This makes the art look highly attractive and lively. Thus, typography Paintings and prints are basically the technique and art of designing type, which has become a specialized occasion today. With the advent of the digital age, new generations of visual and graphic designers are taking greater interest in it. Typography has made it into modern painting and today this art is valued as one of the most modern and eclectic developments of artistic sense.

Using new fonts in typography

Typography has advanced highly in the recent years, so much so that artists can choose from a great variety of different fonts. These fonts can be used both for design elements and written communication. Typography has become widespread today, and it can be seen almost everywhere. From functional computer-based products to artistic layouts for publication purpose, typography has captured all areas. Use of stylistic fonts can be found on remote controls, microwaves and telephones.

Features of modern typography

In history, the thickness, thinness and style of letters depended on the way a designer used his pen. While dealing with stress and contrast, the direction in which the weight change of curved stroke takes place, is called the type stress. There are various type stresses in typography, and they are semi-oblique, vertical stress and angled/oblique. The amount of variation that exists between thin and thick stresses is referred to as contrasts. Distinctness is a very important part of the art of typography. Many designers try to bring changes in their art and style, by learning about the construction of the letters. A simple and repetitive pattern should never be used in a typeface, otherwise it will lack individuality and it will be very difficult to say one from the other. But, it is also very important to understand that typefaces should not be a league apart in style, from their original version. Designers should refer to the original version and create something new and unique from them.

Balancing of the text with the art

Before putting text on the page, it is important to see whether it completely matches or balances with the artwork. This practice holds importance especially in case of websites, where visuals are present on every page. The images should be the very representation of the content on the webpage. This makes it crucial for copywriters and designers to work in constant collaboration with each other. This helps them to understand the objectives and vision of each other and fewer mistakes will happen at each stage. Thus, typography is the basis of all designing art, whether graphic designing or web designing. There are a wide variety of fonts, which are appropriate for web use and designers can choose from the selection. Whatever be the choice of fonts, proper importance should be given towards the structure and organization of the fonts. Thus, Typography is evolving more and more with the passing years.

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Categories:   Arts & Entertainment


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